USB 2.0 is a lie?

I am starting to wonder if USB 2.0 is a lie. It came out years ago. Wikipedia says 2000 (12 years).

In 2013, I've plugged in a lot of USB devices. My computer always tells me, "Whelp, this could be faster, if only you had inserted that device into a nifty and new 2.0 port."

I know what you're thinking, but I buy a new computer about once every year. It's not the drivers, it's not the motherboards, and it's not the devices...

The cake is a lie. For ONCE in my life, I want to plug in a flash drive and see it operate at 2.0 instead of 1.0 speeds. You know... just once would be great.

I ask, is it just me or is emergent technology a lie for everybody?

Hold on to your pants, 3.0 is on the way!